The Appropriate Marketing Language to Capture the Youth in the Market
A significant portion of the population is comprised of millennials. We then see the Generation Z members contributing another large segment to the overall population. The combination of those segments makes up about half of the total population we have. As a business entity, more so the marketing department, this number is one you cannot afford to ignore.
When you look at both segments of the population, you find they share some unique traits; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is a guide to help you market to Gen Z and the millennials.
These groups are interested in great experiences. The previous generation were more into the functionality of a product or service. That leaves you with the task of talking about the experiences they can expect from using your products and services. You therefore need to show them what impact your products and services bring to their lifestyle.
There is a need to remain committed to online marketing. They are generations that have grown up using the intent and smart devices all the time. They are not familiar with spending time offline. It, therefore, makes sense to try and market to them where you are certain they will be found. Social media platforms should replace all your print and traditional media marketing platforms.
They are also interested in finding out what your brand is all about. You cannot expect them to buy a product on the basis that it works. They first look at the vision and mission of the brand that presented the product to them. You, therefore, need to develop your brand with such concerns well defined, and in line with what the youth value. They, for example, worry over things like global warming and climate change. If you are a business that sells eco-friendly products, you will find them more interested in those products.
You also need to adopt gamification marketing. The marketing option is one that relies on gaming techniques like ranking lists, competition, and scoring systems. You can see this when you are presenting fitness gadgets. You can introduce competitions in various spots in the country were the customers will try and outrun each other. They will use the connected devices to collect and share their data, which allow hem to fall in love with the products. The overall effect will be one of increased attention on the products, and an established curiosity enough for them to buy.
You will face some unique situations when marketing to Gen Z and millennials. You are yet to meet another group with more diverse and dynamic tastes and preferences. But when you apply the tips shared on this guide, your chances of capturing a sizable share of that population increases.
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